11 Plc (Mobil Oil Nig) Rewards Loyal Customers, Promises to Expand Scheme
Sunday Okobi
Customers of 11 PLC, formerly Mobil Oil Nigeria PLC,
from the Southwest region who participated in the ongoing ‘Mobil Peel and Win
promo and raffle draws for Mobil Super 1000 4 litre range of lubricants’, had a
field day on Tuesday as they carted away various gift items in the first draw
held in Ibadan, the Oyo State capital.
The raffle draw witnessed by senior officials of
the company and the Ibadan Zone of the Consumer Protection Council (CPC), saw
over 50 customers going home with gift items ranging from engineering tools,
gas cookers, generating sets, motorcycle, Tricycle, popular called Keke NAPEP,
as well as cash prices.
The event which is the first series of Mobil Peel
and Win promo and raffle draw is designed to reward lubricants consumers who
are loyal to the Mobil brand of lubricant.
In his welcome address, Manager, Lubricant Sales
and Marketing of 11 Plc, Steve Ezendiokwere, said the promo is part of the
company's efforts to appreciate their loyal customers as well as an opportunity
to interface with them.
He promised that the company will not only continue
to engage in marketing promotions of this nature, but assured them that the
draws of the promo would be held in all the six geopolitical zone of the
country.
Expatiating the rationale behind the promo, he
said: "The Mobil ‘Peel and Win’ promotion was conceived as our little way
of rewarding those end-users with enduring faith in the Mobil brand; such
end-users who have truly demonstrated their loyalty to the brand despite the
lure of some cheap and low quality lubricants in our market.
“These categories of end-users include the car
owners, motorcycle and tricycle owners/riders, generator operators/owners and
most importantly auto-repairers and mechanics who constitute the membership of
Nigeria Automobile and Technicians Association (NATA). We are indeed grateful
for their unwavering patronage and loyalty to our premium engine oil, the Mobil
Super 1000 x1 20W-50.
Speaking on the implications of the promo in the
phase of recent developments in the company, he said the move is a clear
testimony that things are beginning to change for better.
"This development is coming following the recent
management restructuring that gave birth to a more business inclined, refocused
and reenergized organization, by name 11Plc; formerly known as, Mobil Oil
Nigeria Plc," he said.
Comments